Herobed Mattress article
As part of a campaign to raise the profile of Herobed, a new bed-in-a-box brand, we partnered with their marketing team to create strategically placed articles targeted to their key demographics (in this case, moms). The challenge was creating fun, engaging content that fit with the publication's voice and didn't come off as sales-y. Here's what we did:
Costco Veterans Day content
Costco approached us to help develop content for the Costco Connection magazine's annual Veterans Day feature showcasing Costco members who are improving the lives of veterans and their families. We tracked down some Costco members who do great work in this area and are proud to have told tell their stories. It went so well, Costco came back to us a second year!
Curbed.com real estate blog
Curbed.com, a high-profile national real estate blog, was in need of content highlighting non-residential spaces that had been rehabbed and converted into homes. We did some research and found people living in chic spaces that were once a grocery store and a textile mill. Everything was tailored to Curbed's bold, cheeky voice and brand.